The internet is full of noise, cutting through that noise and reaching your audience is difficult. It’s basically like throwing a needle in a haystack and hoping someone will find it.
But luckily all hope is not lost. This post will teach you a simple method to:
- make it easier for your audience to find your videos.
- make your videos have more overall impact.
Shrinking the haystack
Are we still going with this metaphor? Really? Ok!
The internet is a big haystack, a really really big haystack. Fortunately, you don’t have to stand out from all the noise to be seen, just the noise from other businesses within you own category.
If your a consultancy you compete for attention with other consultancy firms, if you make pharmaceuticals you compete with other pharmaceutical companies.
That shrinks the haystack considerably. There is no need to try and reach people who are not interested in content related to your niche.
Don’t put all your eggs in one basket (throw them at the wall)
Switching metaphor now, are we?
Many companies rely on a few expensive videos to try and reach their desired audience. Often production companies will tell you that you have to make big-budget-videos if you want to get the attention of your audience.
This is not always the case though.
Big expensive videos are almost just as likely to get buried in the noise than a video with a much smaller production cost.
To make matters worse, overly produced videos are often crammed with to much information. People tend to commit the fallacy of wanting to get all their messages across at once in one single video.
This results i n the most important message getting drowned out or even worse, lost.
Making big expensive productions like the ones mentioned above exhaust your ideas and your budget without necessarily delivering good results in terms of impact.
Even if you video is executed perfectly sometimes it just doesn’t get the traction you want. Reaching the desired audience and holding their attention sometimes means throwing ideas (or eggs maybe?) at the wall to see what sticks.
That is not possible if you put all your eggs in one basket.
That is why we advocate a different approach to video production.
Throw way more needles in the Haystack
Back to the haystack, eh?!
Ideally you should own your category, meaning whenever someone is searching for something that relates to your market or niche, you should have a video covering that.
If you are making big expensive videos, that takes a lot of resources and you still have the problem of volume.
So what is the solution you ask?
Focus on producing a lot of smaller videos instead of a few big ones.
That way, you create lots of points of contact for your audience, making it way easier for them to find you.
Can anyone just do this, you ask? Yes, anyone can do this, but few actually do.
That’s your opportunity! It takes some work, it takes some effort – but it’s not only doable it’s easier than you might think.
The simple method to ramping up your video production
Here is the simple two step method to making more videos:
- Every time you want to make a video ask yourself “what is the message of this particular video”?
- If you have more than one answer, make more than one video.
Give it some thought when planning your next video project.