So, you are looking to get started with your very first video but you have a hard time getting your head around what to actually say in front of the camera.
How do you prepare for when the lights are on and the camera is recording? To help you we have put together five simple tips that you can refer to before the record-button is pressed.
As a rule of thumb remember the old phrase in (any) writing; Keep It Simple, Stupid.
Let’s dive into the tips:
1) Leave a clue about the message in the title
Write down the title of you video before anything. A good start is to complete the sentence “I want to tell you that… “ This way you focus on the message and avoid making a fluffy an unfocused video about “something”.
For example: “I want to tell you that it is important to fill out the reports every week” would lead to a video title along the lines “This is how you fill out the reports.” As opposed to working with a video with the title “filling reports” which is a bit more unclear and doesn’t reveal the message to the viewer.
2) Address the viewer with the pronoun “you” as soon as possible
Studies show that the sooner you can use the word “you” in your video, the more appealing it will be to your viewer. By focusing on the viewer within the first 5-10 seconds of your video you are more likely to get and keep their attention.
3) Convey no more than three messages
Don’t add more than three messages in the same video, preferably only one if you can. If you need to add more than three messages you should consider splitting the video into two or more videos.
The clearer your focus is the higher the chance of your viewer actually remembering what you want them to do.
4) Repeat your call-to-action throughout the video
Include a call to action. It is crucial to consider what the purpose of the video is. What do you want the viewer to do after seeing your video? Don’t be afraid to say it many times during the video and in a direct way.
Be very clear on what the viewer should take away from this video and underline it again in the last 10 seconds of your video.
5) Don’t cling on to your script
Write the script – and throw it away.
The key to a good video is that the viewer doesn’t get the feeling that you are reading from a piece of paper.
If you prepared well, it should be fairly easy to remember the main points that you want to get across to the viewer. And so what if you don’t get it exactly as planned, the viewers don’t know what the original script was.
Not relying on a piece of paper will force you to be totally present during the recording – and the luxury is that you can always do the recording again and again until you feel you’ve got it right.
And if you do the same take five times chances are that you can probably come along way with a little bit of editing between the different takes.